Overview
Nalipo is a small German brand making sustainable products for children: grain pillows, art prints, colouring pages. Lovely products, but an online shop that undersold them.
Our team redesigned the store end to end: navigation, product pages, cart and a refreshed identity: with the brand promise front and centre: “nalipō makes pretty things as sustainable as possible.”
The full process is documented publicly in my Medium article.
Challenge
- Shoppers couldn’t quickly grasp what Nalipo sold or why it was different.
- Product discovery relied on scrolling instead of navigation.
- The checkout journey didn’t reflect the care behind the products.
Approach
Structure before decoration
We rebuilt the information architecture around how customers actually shop (by occasion and recipient) then validated it with card sorting and quick usability rounds.
Trust in the details
Sustainability claims became visible, specific and placed at decision moments: material notes on product cards, certifications near the price, honest delivery information in the cart.
A gentle identity
Soft blush tones, a scalloped header and handwritten accents keep the brand’s warmth while a clear typographic hierarchy does the selling.
Outcome
A real client, shipped thinking
Recommendations delivered to a live business, grounded in testing.
Published process
The full case study is public on Medium: method, mistakes and all.
Calmer conversion path
From landing to checkout in fewer, clearer steps.